Before social media was my career, I grew up traveling across the Midwest performing in my parents’ comedy and juggling show — it’s where I first learned I wanted to be a storyteller.

I’m Callie Samuels, a Los Angeles–based creative producer working across content, storytelling, and digital strategy.

Now, as Manager of Digital Creative at Lionsgate, I develop and execute digital campaigns for theatrical and digital releases, partnering closely with creative agencies to shape and refine ideas from concept through final delivery. From early brainstorms through capture and final edit, I help bring stories to life in a way that resonates.

Previously, I spent seven years at FX Networks producing award-winning social creative across a wide range of shows, including leading the social voice and creative for It’s Always Sunny in Philadelphia. I’ve worked across everything from early campaign ideation to on-set capture, live event coverage, influencer campaigns, and post-production, with a focus on making things that are timely, human, and worth engaging with.

I love figuring out the story we’re trying to tell, then getting hands-on with how it’s captured, edited, and experienced across platforms — usually by immersing myself in the fandom.

While much of my background is in entertainment, I’m drawn to any project where there’s a story to tell and a real audience to connect with.

Outside of studio work, I collaborate with talent, creators, and brands on how to translate what they do into content that feels natural and true to them. I also run my cats’ TikTok page @zeroandollie, which has a community of over 300k followers.