Before social media was my career, I grew up traveling across the Midwest performing in my parents’ comedy and juggling show.

I’m Callie Samuels, a Los Angeles–based creative producer working across content, storytelling, and digital strategy.

Now, as Manager of Digital Creative at Lionsgate, I develop and execute digital campaigns for theatrical releases, partnering closely with creative agencies to shape and refine ideas from concept through final delivery.

Previously, I spent seven years at FX Networks producing award-winning social creative across a wide range of shows, including leading the social voice and creative for It’s Always Sunny in Philadelphia.

I love figuring out the story we’re trying to tell, then getting hands-on with how it’s captured, edited, and experienced across platforms by immersing myself in the fandom.

Outside of studio work, I collaborate with talent, creators, and brands on how to translate what they do into content that feels natural and true to them. I also run my cats’ TikTok page @zeroandollie, which has a community of over 300k followers.